Membership Marketing Manager | Association for Art History
Part-time, two days per week
Salary: £30,000 to £35,000 pro rata
Location: Association for Art History central office, Farringdon, London
Job Description: view of download the job description
We believe that art history inspires people to think differently and see differently. Since 1974 the Association for Art History has championed art history and visual culture and supported those engaged with those subjects. The Association leads the collective effort in the UK to advance the study and professional practice of art history. We advocate on behalf of the subject, stressing its importance in a well-rounded education and influencing relevant policy.
Through our programmes, networks, membership, grants and publications, we celebrate and promote the value of art history and visual culture today. We bring people together to share knowledge and inspire new ideas, supporting a broad and diverse art history community. Together, we shape the future for art history.
The Association is in the second year of a three-year strategic plan which includes, among a number of objectives, a focus on increasing engagement with the Association from our identified audiences via our membership programme. To inform and further our strategy, we carried out research projects which indicate the potential to consolidate and grow our membership programme. Our members play a vital role in helping us shape the future of art history, and we are keen to realise this potential. Having recently commissioned the creation of a membership marketing strategy, this is an exciting time for an experienced membership marketing professional to implement the strategy while contributing their own ideas and creativity to bring it to fruition.
About the role
The Membership Marketing Manager is responsible for implementing a membership recruitment and retention strategy and will plan and manage all communication to members; conceptualising and delivering membership campaigns; and establishing and reporting on metrics around the membership journey/cycle, member engagement, membership numbers and income. This will be coordinated via our CRM system and these efforts will be complementary to other aspects of our work involving members such as event attendance, journal subscriptions and fundraising, requiring the post-holder to maintain strong ties with the wider team.
This is a new role for the organisation, and we are a small office team, so there is plenty of scope for influence and innovation. Acting as the organisational lead for membership, the Membership Marketing Manager will have confidence in achieving short and long-term goals around retention, recruitment and revenue, as well as evaluating and implementing changes to campaigns and communications as the needs of the organisation and members demand. We are looking for someone who is keen to make this role their own and realise the great potential of our membership scheme.
The Membership Marketing Manager would also serve as an integral member of our small team of seven and would be expected to work with colleagues on the staff and board to contribute to organisational planning and strategy.
Who should apply
Candidates for this post should have three to five years of similar experience, gained ideally in the arts, education or charity sectors. They should be able to devise and implement an engaging, effective marketing campaign, using the full spectrum of the marketing mix, including the ability to use digital marketing tools. Experience of all aspects of managing a membership scheme is required, and demonstrable success increasing membership engagement, subscriptions, loyalty and income is highly desirable. Candidates will have a thorough understanding of marketing membership programmes and are able to effectively use CRM systems. Very strong written and verbal communication skills are necessary as is the ability to work independently as the sole membership marketing professional within a small team.
The post will comprise two days of work per week, with a flexible schedule. The salary is pro-rated from a full-time wage of between £30,000 – £35,000. We offer a defined contribution pension plan and 23 days annual leave, pro-rata.
To apply for this post please send a CV and cover letter outlining your interest and pertinent skills and experience to firstname.lastname@example.org. We welcome applications from people of all backgrounds regardless of age, socio-economic background, disability, ethnicity or race, gender, religion or beliefs and sexual identity.
Application deadline: 4 August 2020.